Kim & Chang boasts an impressive IT, telecommunications and media practice that reportedly has a success rate of almost 100% on disputes.The firm, led by partners SH Han, DS Choi, TE Koo, SB Hong and YK Hwang, represented Nevar.com operator NHN in a ...
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Kim & Chang boasts an impressive IT, telecommunications and media practice that reportedly has a success rate of almost 100% on disputes.
The firm, led by partners SH Han, DS Choi, TE Koo, SB Hong and YK Hwang, represented Nevar.com operator NHN in a landmark case regarding web advertising. NHN had brought 11 separate civil and criminal charges against Neoconsoft for advertising interference. Neoconsoft forced users to install a computer programme which, upon installation, would replace all paid banner advertisements on websites like Nevar.com with its own. The software would also alter search results so that paid Neoconsoft websites would always be the first listed.
This case is one of very few instances in which the Supreme Court granted a permanent injunction against a company. Kim & Chang successfully argued that Neoconsoft’s actions could not be redressed by monetary compensation alone, and that these instances would occur more frequently among online businesses unless it was dealt with harshly and immediately.
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