Asialaw Profiles
The Guide to the legal markets of the Asia-Pacific

Jern Ern Chuah

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Advanz Fidelis Sdn Bhd

Suite 609, Block D, Phileo Damansara 1,
No. 9, Jalan 16/11, 46350 Petaling Jaya,
Selangor Darul Ehsan, Malaysia

Tel: (603) 7957 1472 (Hunting Line)
Fax: (603) 7958 5030  (Hunting Line)
info@advanz.com.my
www.advanz.com.my


Jern Ern Chuah is the CEO of Advanz Fidelis Sdn. Bhd, a successful and dynamic Malaysian IP specialist corporation known for service excellence, quality deliverables and quick response times. Advanz Fidelis is regularly identified as one of the top IP service providers in Malaysia.

A Registered Patent, Trade Mark and Industrial Design Agent of Malaysia, his wide-ranging experience and comprehensive approach in Intellectual Property cuts across almost all businesses and industries. Jern is a highly respected leader in the IP community and frequently represents Malaysia and Industry IP Associations in international symposiums. His articles on IP have been published throughout the world and his much sought after thought leadership on IP matters is regularly featured in the mainstream media and specialist IP publications.

Apart from his day to day duties, Jern is presently actively involved in IP policy review and implementation, including being a member of the UNCITRAL Expert Group on Security Interests in Intellectual Property and the IP Advisor to a State Government in Malaysia.

Internationally, Jern is actively involved in APAA, INTA, AIPPI, LES, PTMG, MARQUES and the ASEAN IP Association. Jern is also a Foreign Member of the UK’s Chartered Institute of Patent Attorneys. He has been the Vice President of the Malaysian Intellectual Property Association (MIPA) and was the founding President of the Intellectual Property Alumni Association of Malaysia (IPAAM).