Asialaw Profiles
The Guide to the legal markets of the Asia-Pacific

Hechanova Bugay & Vilchez

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Philippines

Intellectual Property

Del Rosario & Del Rosario

Del Rosario & Del Rosario’s IP practice is developing, with international technology companies taking particular interest in the firm. Sony and Facebook are only a few household names that use this firm for its IP capabilities. Attorneys Arturo Del Rosario and Saben Loyola are especially involved in the IP area.

Hechanova Bugay & Vilchez

Led by managing partner Editha Hechanova, Hechanova Bugay & Vilchez’s IP practice is rapidly gaining a strong reputation for its expertise in handling raids and seizures of counterfeit goods. Hechanova has assisted Sanyo Electric, Luxottica Group, the owner of the Ray-Ban sunglasses brand, and Oakley in handling seizures of counterfeit goods from both warehouses and retail outlets in the Philippines. The goods seized during Oakley’s raid alone are estimated to be worth US$12.5 million.

Kapunan Garcia & Castillo Law Offices

Partner Margarita Benemerito-Castillo leads an active IP practice at Kapunan Garcia & Castillo Law Offices. In the last year, the firm has handled trade mark and patent filing and litigation for companies such as APB Asia, NV Sumatra Tobacco Trading, Phelps Dodge Philippines Energy Products, Le Café Figaro Enterprises and Apollo International.

Rouse

In a landmark case, Rouse obtained the ‘well known’ distinction for the BOTOX mark while representing pharmaceutical company Allergen in a trade mark dispute. The ruling, however, has been appealed. Other clients who have engaged the firm in the last year include BP Singapore, WWE, Wm Wrigley Jr and Research In Motion.



Hechanova Bugay & Vilchez

GF Chemphil Bldg.
851 Antonio Arnaiz Avenue
Makati City 1223 Philippines

Tel:
(632) 812 6561
Fax: (632) 888 4290/ 843 7955
Email: mail@hechanova.com.ph
Website: www.hechanova.com.ph
Contact: Editha R. Hechanova

Total number of partners: 3
Total number of lawyers:
Year established: 2006
Languages spoken: English, Japanese
Key areas of practice: Intellectual Property-border control, enforcement, licensing, litigation, other contentious and non-contentious IP work; Corporate law; Employment & Immigration; Estate Planning; Family law; Property & Real Estate; Arbitration, Mediation